Why Customisation Is the Real Luxury (and Why We’ll Never Charge for It)

|Nunika Khungar
Why Customisation Is the Real Luxury (and Why We’ll Never Charge for It)

Nunika A Khungar believes that true luxury means personalisation. That’s why we offer free customisation on all pieces—because custom should never come at a cost.

In the world of fashion, 'luxury' often gets tangled up in buzzwords—exclusive, premium, limited edition. But at NAK, we believe luxury should mean more than price tags and stitched-in labels. To us, luxury means thoughtfulness. It means intention. And above all, it means personalisation.

That’s why at NAK, customisation isn’t an extra feature—it’s the foundation.

Why Do We Offer Customisation on our Designs?

Because it’s how it should be. If your size isn’t available, or if you need a different length, sleeve, or fastening to make a piece feel more you, we don’t think you should have to pay for that. You shouldn’t be penalised for needing a better fit.

We’re not in the business of 'standard sizes'. We’re in the business of creating clothing that supports your body, your preferences, your confidence. So whether you’re an XXS or a 5XL, whether you want the neckline slightly higher or the skirt slit slightly lower—we’ll make it work. At no extra charge.

This isn't a marketing gimmick. It's a mindset.

Customisation Is Quiet Power

There’s a quiet power in wearing something that fits you perfectly—not just physically, but emotionally. It’s in the way a blouse sits right on your shoulder, how a jacket nips in at your waist, how a pair of pants moves with you instead of against you. These things matter. They change how you feel, how you carry yourself. And they make getting dressed an act of self-expression, not self-negotiation.

Luxury isn’t loud. Sometimes, it’s the feeling of being seen. And at NAK, we see you.

Made to Order, Made to Last

Every NAK piece is made on order. That means less waste, more intention, and a deeper connection between the piece and the person who wears it.

This also allows us to:

  • Customise sizing, fastenings, and detailing

  • Offer better craftsmanship with more time spent per garment

  • Avoid overproduction and reduce environmental impact

You’ll wait a little longer—but you’ll receive something far more meaningful.

Custom Shouldn’t Cost Extra. Ever.

Let’s say that louder for the people at the back: Custom should never cost more.

You’re not asking for something 'special'. You’re asking for something that fits. And if a brand can’t offer that without adding a fee, then it’s not luxury—it’s gatekeeping.

At NAK, every garment comes with an invitation: tell us how you want to wear it. And we’ll make it happen.

No extra charge. No limited options. No compromises.

Ready to Wear What Fits You?

Explore our latest collections and send us a message with your size, preferences, or styling concerns.

We’re listening. Always.

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